Common mistakes to avoid when launching your app

You’ve reached a pivotal point in your app development journey, it’s time to launch your product. Congratulations on reaching this exciting milestone!

In 2021, it is estimated that there were in excess of 2 million apps launched across the globe, a 19% increase year on year. So when it comes to launching your app you’re in good company.

Start with a soft launch

We know it’s tempting to plan big for your first launch. You’ve worked hard on this project and want to shout about it from the rooftops, deservedly so. However, a soft launch gives you the opportunity to pick-up on any issues, bugs or crashes that might not have been picked up during the quality assurance process. This gives you the chance to fix them before your full launch.

Listen to feedback 

A soft launch also gives you the opportunity to listen to feedback from a smaller pool of users. Do they offer valid improvements or good ideas that would help to elevate your app ahead of a bigger launch? It’s worth considering.

Encouraging users to leave reviews can also be a useful tool to promote your app on the marketplace. You can also decide to respond to reviews, whether positive or negative proactively. Engaging with your users helps to build relationships. 

Prepare a marketing strategy

People need to know about your app before they can download it. Before the launch, have a clear plan about how you’re going to generate interest in your product. Things to consider include social media campaigns, search adverts, and promotional events. Remember to highlight the unique features of your app and how it can benefit users.

The UK has a vibrant start-up community, connect with others to share ideas around your launch and help to generate a bit of buzz. 

Good luck with launching your app! If you have any other questions we can help with please feel free to reach out. We love talking to new people and hearing about their ideas.