Group booking, CRM and invoicing system for Mackenzie School of English

Mackenzie School of English approached Bad Dinosaur back in 2013 to help them solve the problem of running a large portion of their internal business on shared spreadsheets and a stack of documents. Not being very technical themselves when it came to software, but aware that there must be a better way to do things, the brief was a very open one: just solve this problem we have.

The problem

How do you keep track of multiple large group bookings, with loads of associated travel information, purchased packages, acommodation and invoicing, whilst also having a team of people needing to access and manage it. The niche nature of their business, and the state of offerings back then, meant that it was clear cut to us that we would need to build them something bespoke to solve their administrative challenges, so we went about writing up a proposal of a cloud-based group booking and administration system.

Our solution

Working closely with Mackenzie School, we iterated through initial prototypes rapidly and over the course of a couple months eventually had the minimum viable product in the hands of their team who were now starting to use it for day to day activities. Over the following months and years we implemented even more features into the system, iterating on the existing platform and enriching the utility of the application. The efficiencies they were now achieving was meaning less time spent by the admin staff on day to day operations, giving them more scope to work on other areas of the business. Bookings were now managed via a web interface where staff are able to provide up to the minute information about their group bookings as they develop and generate invoices, acommodation agreements, agency agreements and more, all within a few clicks. Management also now had full visibility of invoices going out the door and live reporting on key performance indicators via an easy to use reporting interface.


Years later, and to this day, we're proud to say that Mackenzie School of English is still using the application to run the core of their business and still approach Bad Dinosaur for whenever new features or support is required. It's been a great relationship and one that truly shows the long term approach we have to our customers and the products that we are proud to have built for them.